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Mollye Rhea

For Momentum
Founder and President
Atlanta, GA
Mollye Rhea founded For Momentum in 2003, when very few agencies specialized in cause marketing. Since then, For Momentum has become one of the leading cause marketing firms in the United States.

Mollye’s road to cause marketing began in advertising and diverged when she decided to work outside of the traditional advertising agency environment and pursue opportunities that would pair her marketing and sales acumen with her desire to positively impact society. She spent eight years with the Arthritis Foundation national headquarters, leaving as Group Vice President of Strategic Marketing Alliances. Between 1991 and 1998, Mollye assumed leadership roles for InterContinental Hotels Group (IHG) where she was responsible for marketing strategy for the Holiday Inn brand.

Through her work in nonprofit development, brand marketing and cause marketing, Mollye has a unique 360-degree perspective of what fosters success in strategic cause partnerships. In her 25+ years in the field, she has developed sponsorship strategies for dozens of nonprofit organizations and hundreds of brands. Mollye has served a broad range of nonprofit organizations including the American Cancer Society, March of Dimes, Arthritis Foundation, Communities in Schools, Paralyzed Veterans of America, SeriousFun Children’s Network, US Fund for UNICEF, Covenant House, National Stroke Association and National Audubon Society to name a few. Corporate and media partners include large pharmaceutical companies, cable networks, hotel brands and their franchisees and retailers.