Mike Hollywood specializes in bridging the gap between consumer behaviors and brand insights. He is a 15-year veteran of digital and social media marketing, having led strategy and activation for corporate and non-profit clients of advertising, public relations and digital agencies. At For Momentum, Mike leads the agency's digital practice, ensuring clients are leveraging new technologies to achieve success. In six years with Cone Communications, Mike created cause-focused digital and social strategies for Timberland, Starbucks, Jiffy Lube, General Mills, American Heart Association, American Cancer Society, and more.