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Dineen Boyle

Planet Fitness
Corporate Social Responsibility Manager
Dineen leads Corporate Social Responsibility efforts for Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. The company's mission is to enhance people's lives by providing an affordable, high-quality fitness experience in an inclusive, non-intimidating environment it calls the Judgement Free Zone®.

Driven by its judgement free philosophy, in 2016 Planet Fitness launched its signature philanthropic initiative, The Judgement Free Generation®, which aims to spread kindness and end bullying in partnership with Boys & Girls Clubs of America.

The initiative has been recognized with Boys & Girls Clubs of America’s 2017 Board of Governors' Corporate Philanthropy Award, awarded The Franchising Gives Back Newcomer Award by the International Franchise Association, and selected as a Gold Halo Award Winner for Social Service by Engage for Good.

Prior to spearheading CSR efforts, Dineen oversaw Planet Fitness’ franchise and internal communications, and managed Public Relations for corporate-owned locations. Before joining the company, she worked for a Boston-based public relations agency, where she helped to drive campaigns for clients in the high tech industry, and oversaw marketing for an independent wealth management firm.

Dineen graduated cum laude from Boston College, where she received a bachelor’s degree in English.