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Tuesday, May 22
 

3:30pm CDT

Social Impact Mastermind Meetup (FREE)
Want an easy way to walk into the conference knowing a few new people and equipped with helpful resources? Be sure to join this free, pre-conference mastermind, led by SelfishGiving’s Joe Waters. Bring an open mind, your current challenges and best ideas to share and brainstorm with a table of new colleagues.

Speakers
avatar for Joe Waters

Joe Waters

Founder and Blogger, Selfish Giving
I show nonprofits and businesses how to build win-win partnerships that raise money and change the world. I'm the blogger behind Selfish Giving and co-host CauseTalk Radio with Megan Strand. I'm the author of two books on cause marketing.


Tuesday May 22, 2018 3:30pm - 5:00pm CDT
Chicago
 
Wednesday, May 23
 

8:00am CDT

Business Leadership Summit (Separate fees apply)
This closed-door, business-only session provides you with a unique opportunity to bond with peers and pick up success strategies for blending purpose and profit. In this highly interactive session, you’ll participate in helpful group discussions and collective problem solving.

The first two and a half hours will be lead by Dave Stangis, Campbell’s VP of CSR and Sustainability, who will guide you through an interactive discussion about building influence, credibility and respect in your company as he shares a strategic approach to corporate citizenship. This practical session will equip you with the tools to demonstrate how social impact can build competitive differentiation for your business and help you establish yourself as one of the most influential and respected leaders in your company.

In the next segment, PayPal’s Anna Momrow will lead a solutions-focused discussion about corporate disaster giving programs, leveraging the wisdom of the group to brainstorm the best solutions for your challenges and sharing lessons learned.

If you work for a company active in the social impact space, you’ll find ‘your people’ in this small-group setting. Count on leaving this session with valuable new professional contacts and probably a few new lasting friendships!

Speakers
avatar for Anna Momrow

Anna Momrow

Head of Consumer Cause Marketing, PayPal
Anna leads Consumer Cause Marketing at PayPal with a mission to inspire people to support causes close to their heart with PayPal. Powering charitable giving is one key pillar in PayPal’s social innovation agenda, and consumer marketing is a key driver in growing their corporate... Read More →
avatar for Dave Stangis

Dave Stangis

Vice President-Corporate Responsibility and Chief Sustainability Officer, Campbell Soup Company
Dave Stangis serves as Vice President-Corporate Responsibility and Chief Sustainability Officer for Campbell Soup Company. He reports to Denise Morrison, President and Chief Executive Officer.Dave designs Campbell's corporate social responsibility (CSR) and sustainability strategies... Read More →


Wednesday May 23, 2018 8:00am - 11:30am CDT
Lincoln

8:00am CDT

Corporate Development 101 for Nonprofits (Separate fees apply)
Want to “get in the game” and start actively engaging in corporate partnerships or increase your success at building more substantial partnerships with corporations? This introductory, four-hour class taught by Catalist’s Maureen Carlson and Brittany Hill provides the solid foundation you need when you’re just starting out in corporate partnership development. This highly interactive, small-class setting will ensure you get your most pressing questions answered.

Rich with case studies, this powerful program covers critical issues including:

– Setting goals and expectations
– Achieving organizational buy-in
– Prospecting and getting meetings
– Creating winning proposals and closing deals

A perennial favorite, this workshop has provided hundreds of nonprofit professionals with valuable tools for launching and improving their corporate programs.

Speakers
avatar for Maureen Carlson

Maureen Carlson

Co-Founder/Chief Innovation Officer, Catalist
With two decades of corporate CSR, nonprofit executive management and agency leadership experience, Maureen is a veteran in the nonprofit corporate alliance space.Maureen has created best practices in identifying, securing and maximizing corporate alliance partnerships that have ignited... Read More →
avatar for Brittany Hill

Brittany Hill

CEO and Co-Founder, Catalist
As a data seeker and trend translator, Brittany specializes in using analytics and innovations to connect companies and causes to do more good in the world. Brittany Hill leads the product and business development efforts at Catalist. As a nonprofit entrepreneur, Brittany is behind... Read More →


Wednesday May 23, 2018 8:00am - 12:00pm CDT
Van Buren

8:00am CDT

Nonprofit Leadership Summit (Separate fees apply)
(Open only to full-time, senior nonprofit executives)
Experience this popular, closed-door gathering exclusively for senior nonprofit executives interested in frank, private discussions of common challenges, and new ideas from industry leaders. Led by For Momentum Founder and President, Mollye Rhea, this workshop takes a deep dive into the most relevant and topical issues facing senior nonprofit executives.

Highlights include:
  • A first-look at For Momentum’s most recent practitioner survey: Next-Level Partnerships: a Corporate Point of View, sharing new research on what corporate partners want most from their nonprofit counterparts
  • A no-holds-barred conversation with panel of corporate leaders including Cox Automotive's Michele Blondheim, Mud Pie's Ellen Fruchtman and Keurig's Courtney Hadden who will share insights into what they value most in their nonprofit partnerships.
  • Digital strategies and tools from expert Mike Hollywood to help you discover how to translate social engagement into donations.
  • An open conversation about your current challenges and collective brainstorming time to offer you tangible solutions
  • Last, but really most, enjoy the opportunity to network with your peers and hear their perspectives on all these topics and more. Thinking outside your circle is encouraged!
This valuable opportunity to bond with and learn from your colleagues at other organizations only comes once a year: Don’t miss it!

Speakers
avatar for Michele Blondheim

Michele Blondheim

Executive Director, Community Relations, Cox Automotive
Michele Blondheim created the Community Relations Department at Cox Automotive in 2004. Cox Automotive is a leading provider of products and services that span the automotive ecosystem worldwide, with more than 25 brands that together provide end-to-end digital marketing, wholesale... Read More →
avatar for Ellen Fruchtman

Ellen Fruchtman

Director, Public Relations, Mud Pie
Ellen’s background in strategic communication includes her work with the national rebranding of Macy’s stores, the expansion of Ovarian Cycle, an indoor cycling event that raises funds for Ovarian Cancer research and most recently, developing authentic cause marketing initiatives... Read More →
avatar for Courtney Hadden

Courtney Hadden

Partnership Manager, Sustainability, Keurig Green Mountain, Inc. (Keurig)
As Partnership Manager, Sustainability at Keurig Green Mountain, Inc. (Keurig), a personal beverage system company that has revolutionized the way consumers create and enjoy beverages, Courtney Hadden manages the company’s national non-profit partnerships - helping to activate Keurig's... Read More →
avatar for Mike Hollywood

Mike Hollywood

Digital and Social Media Expert, MHM
Mike Hollywood specializes in bridging the gap between consumer behaviors and brand insights. He is a 15-year veteran of digital and social media marketing, having led strategy and activation for corporate and non-profit clients of advertising, public relations and digital agencies... Read More →
avatar for Mollye  Rhea

Mollye Rhea

Founder and President, For Momentum
Mollye Rhea founded For Momentum in 2003, when very few agencies specialized in cause marketing. Since then, For Momentum has become one of the leading cause marketing firms in the United States.Mollye’s road to cause marketing began in advertising and diverged when she decided... Read More →



Wednesday May 23, 2018 8:00am - 12:00pm CDT
Chicago

1:00pm CDT

Opening Address And Welcome
Engage for Good President David Hessekiel opens the conference with a reflection on creating change in changing times.

Speakers
avatar for David Hessekiel

David Hessekiel

President, Engage for Good
Engage for Good President (formerly Cause Marketing Forum) David Hessekiel came to the field of “doing well by doing good” after years of volunteering for good causes and a career in journalism, publishing and consumer marketing.In the months after 9/11, he identified a growing... Read More →


Wednesday May 23, 2018 1:00pm - 1:10pm CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

1:10pm CDT

The Role of Tomorrow's Brand: Inspire, Engage and Equip
What are the best ways for tomorrow’s organization to inspire people to get engaged and empower those who do so to be more impactful and effective? The Obama Foundation's Michael Strautmanis shares insights from the Foundation, his time in the White House and his previous role as VP of Citizenship for The Walt Disney Company.

Speakers
avatar for Michael Strautmanis

Michael Strautmanis

Chief Engagement Officer, The Obama Foundation
As Chief Engagement Officer, Mike Strautmanis oversees community affairs and strategic partnerships for the Obama Foundation. This position finds him in constant dialogue with local Chicagoans who are looking to learn more about the Obama Presidential Center in Jackson Park and the... Read More →


Wednesday May 23, 2018 1:10pm - 1:30pm CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

1:30pm CDT

The Power Of Brand Activism
Brand activism, the new breed of purpose marketing, is the fine art of harnessing passion by empowering your fans to fight on your brand’s behalf. In this session, you’ll witness a lively conversation moderated by ACTIO's Scott Beaudoin with REI's Laura Swapp, The Body Shop's Jayme Jenkins and Bank of America's Sue Burton that showcases bold and creative approaches to tackling these issues that have been proven both strategic and effective in building conversations and brand love.

Moderators
avatar for Scott Beaudoin

Scott Beaudoin

Group President, ACTIO
Scott oversees Fenton’s corporate social responsibility (CSR) and sustainability group,ACTIO working with business to co-create platforms, programs and partnerships that notonly deliver on corporate and brand purpose but also drives business andsocial/environmental impacts.Scott is an award-winning industry veteran with 20+ years of experience in corporatesocial responsibilit... Read More →

Speakers
avatar for Sue Burton

Sue Burton

Senior Vice President, Enterprise Brand Strategy and Programs, Bank of America
At Bank of America, Sue leads strategy for integrating the development of the Bank of America Brand with our signature Environmental and Social Governance initiatives including: Special Olympics, Hunger, Military, the (RED) campaign to end HIV/AIDS in Africa and diversity and inclusion... Read More →
avatar for Jayme Jenkins

Jayme Jenkins

VP Marketing & Corporate Responsibility, The Body Shop Canada
Jayme has held the title of Vice President Marketing & Corporate Responsibility for The Body Shop Canada since 2015. With over a decade in the beauty and personal care industries, she has lived and worked in both Toronto and London, England leading both new product development and... Read More →
avatar for Laura Swapp

Laura Swapp

Director of Next Gen Marketing, REI
Laura Swapp leads REI’s Marketing strategies designed to reach new audiences and change the conversation about what it means to be a purpose-driven brand. She is responsible for developing and overseeing various go-to-market approaches to reach new audiences, with a primary focus... Read More →


Wednesday May 23, 2018 1:30pm - 1:50pm CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

1:50pm CDT

Release Your Inner Improviser
A fun, interactive activity led by ImproVision's Shannan Scarselletta, sure to make you smile!

Speakers
avatar for Shannan Scarselletta

Shannan Scarselletta

Founder, ImproVision Consulting
Shannan Scarselletta is on a mission to help tomorrow’s innovative, adaptive leaders bring big ideas to life using the improvisational technique “Yes, And.”  As a consultant working with Fortune 500 companies to achieve transformational change, Shannan discovered that her clients... Read More →


Wednesday May 23, 2018 1:50pm - 2:05pm CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

2:05pm CDT

Corporate Disaster Giving Best Practices
2017 will be remembered for its seemingly endless barrage of natural disasters. With consumer and employee expectations sky-high when it comes to corporate involvement in times of trouble, how are organizations making a meaningful impact, both in immediate response and in ongoing recovery? JetBlue’s Icema Gibbs will lead a discussion with Home Depot’s Heather Prill, Team Rubicon’s Laura Atwell, JetBlue’s Penny Neferis and Habitat for Humanity's Julie Laird Davis detailing how these organizations handle everything from pre-disaster strategic planning to the formidable challenge of dealing with back-to-back crises.

Moderators
avatar for Icema Gibbs

Icema Gibbs

Director - Corporate Social Responsibility, JetBlue

Speakers
avatar for Laura Atwell

Laura Atwell

Vice President of Development, Team Rubicon
Laura is the Vice President of Development for Team Rubicon, the only non-profit disaster response organization that utilizes the skills of military veterans to rapidly deploy emergency response teams. In giving veterans an opportunity to continue their service, Team Rubicon provides... Read More →
avatar for Julie Laird Davis

Julie Laird Davis

Vice President Corporate and Foundation Relations, Habitat for Humanity International
avatar for Penny Neferis

Penny Neferis

Director of Business Continuity & Emergency Response, JetBlue Airways
Penny Neferis is the Director of Business Continuity & Emergency Response at JetBlue Airways. Penny joined JetBlue in July 1999 and played a key role on the JetBlue startup team. Penny founded the Care and Emergency Response department for the New York-based JetBlue Airways and served as its first Director, developing and implementing the company’s emergency response plans... Read More →
avatar for Heather Prill

Heather Prill

Home Depot


Wednesday May 23, 2018 2:05pm - 2:25pm CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

2:25pm CDT

Networking Break
Wednesday May 23, 2018 2:25pm - 3:00pm CDT
TBA

3:00pm CDT

Breakout: A Roadmap To Navigate UBIT And Legal Considerations
Nonprofits and their corporate partners are entering into increasingly complex and creative multi-layered relationships. Perlman & Perlman’s Karen Wu and Raffa’s Frank Smith will arm you with the tax and legal rules of the road so you can successfully navigate the partnership development process while minimizing unanticipated legal and tax consequences.

Speakers
avatar for Frank Smith

Frank Smith

Partner, Raffa
Frank is a Partner with Raffa and has more than 25 years of experience working with tax-exempt organizations and is considered a subject matter expert in analyzing complex transactions engaged in by all types of exempt organizations.Since joining Raffa in 2002, Frank has managed Raffa’s... Read More →
avatar for Karen Wu

Karen Wu

Partner, Perlman & Perlman, LLP
Karen I. Wu is a partner at Perlman & Perlman, LLP, a nationally recognized law firm based in New York City serving the philanthropic and social enterprise sector. Karen advises nonprofit organizations as well as for-profit businesses on emerging issues involving cause marketing and... Read More →


Wednesday May 23, 2018 3:00pm - 4:00pm CDT
Jackson

3:00pm CDT

Breakout: Blockchain (And Other Cool Tech) for Good
You’ve likely heard of emerging technologies including blockchain, bitcoin, augmented/virtual reality and artificial intelligence but what do these ‘tech for good’ advances have to do with your social impact work? In this fascinating session, Accenture’s Stephanie Milczarek will explain the excitement with real world examples of how the company's ‘Tech4Good’ projects apply the latest disruptive technologies in unique ways to help solve critical challenges faced by business and society.

Speakers
avatar for Stef Milczarek

Stef Milczarek

Senior Manager, Accenture
Stef Milczarek’s expertise is in Management and Technology consulting, with key specialties in Program/Project Management, Technology (Assessment, Architecture, and Delivery), System Implementation, Solution Planning, Design Thinking / Innovation, and Nonprofit / International Development.Stef... Read More →


Wednesday May 23, 2018 3:00pm - 4:00pm CDT
Lincoln

3:00pm CDT

Breakout: Develop And Retain Next Gen Leaders With Skills-Based Volunteering
Today’s employees, particularly millennials, want their work to have purpose and help develop their unique competencies. In this session, Common Impact's Lauren Chasanoff and Fidelity Investment's Beth Villatico provide you with an interactive look at how companies and nonprofits are effectively leveraging skills-based volunteer programs to develop and retain future leaders.

Speakers
avatar for Lauren Chasanoff

Lauren Chasanoff

Senior Manager, Marketing, Common Impact
Lauren leads Common Impact's marketing, thought leadership and partnership initiatives and drives the implementation of the organization's overall marketing strategy. Lauren is also an organizational guru and works closely with all facets of the organization to make sure Common Impact's... Read More →
avatar for Beth Villatico

Beth Villatico

Director, Human Resources, Fidelity Workplace Solutions
Beth Villatico is director, Human Resources, for Fidelity Workplace Solutions, a division of Fidelity Investments, a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and other financial products and services to more... Read More →


Wednesday May 23, 2018 3:00pm - 4:00pm CDT
Madison

3:00pm CDT

Breakout: The Perfect Pitch: Corporate Executives Reveal How To Acquire New Partners
Witness a conversation between Catalist’s Maureen Carlson and Brittany Hill and Mondelez International's Julia Gin, Harry's Maggie Hureau, Hasbro's Karen Davis and PayPal's Anna Momrow revealing how they choose their cause partners. Then watch pre-selected nonprofits pitch the execs, hear the critique and learn how to translate that feedback for your organization. You’ll leave this session with the focus you need to close that next corporate partnership deal.

Speakers
avatar for Maureen Carlson

Maureen Carlson

Co-Founder/Chief Innovation Officer, Catalist
With two decades of corporate CSR, nonprofit executive management and agency leadership experience, Maureen is a veteran in the nonprofit corporate alliance space.Maureen has created best practices in identifying, securing and maximizing corporate alliance partnerships that have ignited... Read More →
avatar for Brittany Hill

Brittany Hill

CEO and Co-Founder, Catalist
As a data seeker and trend translator, Brittany specializes in using analytics and innovations to connect companies and causes to do more good in the world. Brittany Hill leads the product and business development efforts at Catalist. As a nonprofit entrepreneur, Brittany is behind... Read More →



Wednesday May 23, 2018 3:00pm - 4:00pm CDT
Burnham Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

4:00pm CDT

Networking Break
Wednesday May 23, 2018 4:00pm - 4:15pm CDT
TBA

4:15pm CDT

Breakout: Generating Fresh Solutions With Design Thinking
Do you need to generate fresh solutions to complex problems? Join Cause Consulting’s Mark Feldman to learn about the power of the human-centered design process, participate in hands-on exercises on empathy mapping and challenge statements and learn from a case study from Blue Cross Blue Shield of MA’s Lucy Darragh.

Speakers
avatar for Lucy Darragh

Lucy Darragh

Director of Corporate Citizenship, Blue Cross Blue Shield of Massachusetts
Lucy Darragh is Director of Corporate Citizenship at Blue Cross Blue Shield of Massachusetts where she has spent the past eight years launching purpose-driven programming that connects business and community.  Lucy and her team are committed to addressing critical social issues in... Read More →
avatar for Mark Feldman

Mark Feldman

Principal and Managing Director, Cause Consulting
Mark Feldman is Principal and Managing Director at Cause Consulting, a business strategy and communications firm helping companies simultaneously strengthen business and impact society. For over twenty-five years, Mark has advised Fortune 500 CEOs, marketing, and foundation executives... Read More →



Wednesday May 23, 2018 4:15pm - 5:15pm CDT
Lincoln

4:15pm CDT

Breakout: Improv for Good: Tools To Engage, Adapt, And Make An Impact
Get on your feet as ImproVision's Shannan Scarselletta leads you through a mix of improvisational exercises and best practice research to help you fearlessly embrace and build upon diverse ideas to build trust, thrive through uncertainty, and resonate with stakeholders to achieve real impact.

Speakers
avatar for Shannan Scarselletta

Shannan Scarselletta

Founder, ImproVision Consulting
Shannan Scarselletta is on a mission to help tomorrow’s innovative, adaptive leaders bring big ideas to life using the improvisational technique “Yes, And.”  As a consultant working with Fortune 500 companies to achieve transformational change, Shannan discovered that her clients... Read More →


Wednesday May 23, 2018 4:15pm - 5:15pm CDT
Burnham Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

4:15pm CDT

Breakout: Staying Relevant: Going Bigger And Bolder With #Hangry
How do you keep a 10-year initiative fresh and interesting? Join Share Our Strength’s Diana Hovey, Arby's Stuart Brown and Habit Burger's Charlotte Lucich to learn how an experiential nationwide school bus tour and a new use for a popular hashtag generated media interest, record-setting fundraising totals, increased foot traffic and engaged employees.

Speakers
avatar for Stuart Brown

Stuart Brown

Executive Director, Arby’s Foundation
Stuart Brown is the Executive Director for the Arby’s Foundation, the charitable arm of Arby’s. Over the past 30 years, the Arby’s Foundation has donated more than $85 million to various youth-related causes across America. Under his leadership the Foundation has grown it’s... Read More →
avatar for Diana Hovey

Diana Hovey

Senior Vice President, Dine Out for No Kid Hungry
Diana Hovey is the Senior Vice President of Dine Out for No Kid Hungry. She leads the restaurant industry’s efforts to end childhood hunger in the U.S., and works closely with restaurant executives to align strategies that support No Kid Hungry while also driving their brands... Read More →
avatar for Charlotte Lucich

Charlotte Lucich

Director of Marketing, Habit Burger Grill
With more than 20 years of traffic-driving and brand building experience, Charlotte Lucich joined The Habit Burger Grill as director of marketing in 2014.  Since joining The Habit, the company has doubled in size growing from 90 restaurants to more than 200 in 11 states.  Prior... Read More →


Wednesday May 23, 2018 4:15pm - 5:15pm CDT
Madison

5:15pm CDT

Opening Reception
Wednesday May 23, 2018 5:15pm - 6:30pm CDT
Grand Foyer JW Marriott Chicago 151 W Adams St, Chicago, IL 60603, USA

6:30pm CDT

Opening Dinner And Golden Halo Award For Business: Salesforce
Salesforce.org CEO Rob Acker shares how the Salesforce 1-1-1- Model of Integrated Philanthropy laid the foundation for a social enterprise model that today powers an endless circle of good.

Speakers
avatar for Rob Acker

Rob Acker

CEO, Salesforce.org
Rob Acker is the CEO of Salesforce.org, where he’s focused on delivering world-class technology to nonprofit and education organizations, driving community engagement and distributing strategic grants to communities around the world. Since 1999, more than 30,000 nonprofits use Salesforce... Read More →


Wednesday May 23, 2018 6:30pm - 8:15pm CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

8:15pm CDT

Golden Halo Celebration with Salesforce.org
Enjoy dessert and a beverage while you connect with colleagues new and old at this festive opening night celebration.

Wednesday May 23, 2018 8:15pm - 10:15pm CDT
Burnham Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603
 
Thursday, May 24
 

8:00am CDT

Exhibit Hall Breakfast
Thursday May 24, 2018 8:00am - 8:30am CDT
Grand Foyer JW Marriott Chicago 151 W Adams St, Chicago, IL 60603, USA

8:30am CDT

Golden Halo Award For Nonprofit: Save The Children
Save the Children President and CEO Carolyn Miles provides insights into how innovative partnerships with companies like IKEA, TOMS and Johnson & Johnson help the organization serve the most marginalized children in 120 countries and create lasting change.

Speakers
avatar for Carolyn Miles

Carolyn Miles

President & CEO, Save the Children
Carolyn Miles is President & Chief Executive Officer of Save the Children, an organization that gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. The global Save the Children movement currently serves over... Read More →


Thursday May 24, 2018 8:30am - 8:55am CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

8:55am CDT

Using Tech To Amplify Good
Technology powers our everyday interactions with brands and good causes, but how are tech companies leveraging their products, not just their profits, to create meaningful social change? Facebook’s Asha Sharma, Salesforce.org’s Josue Estrada, Riot Games' Jeffrey Burrell and GOODcorps' Grace Kim discuss their innovative approaches to building solutions that scale, strategically engage users and drive social change.

Moderators
avatar for Grace Kim

Grace Kim

Senior Managing Director, Good Worldwide
Grace Kim is managing director at GOODcorps, the social impact consultancy within Good Media Group. A founding member of the team, Grace has worked with large organizations including Pepsi, Microsoft, The Bill & Melinda Gates Foundation, and The California Endowment, on major social... Read More →

Speakers
avatar for Jeffrey Burrell

Jeffrey Burrell

Head of Corporate Social Responsibility, Riot Games
Jeffrey is Head of Corporate Social Responsibility at Riot Games and leads a team responsible for social impact, sustainability, and advocacy across the regions where Riot operates. Before joining Riot, Jeffrey was on the Finance and Strategy Team focusing on the education technology... Read More →
avatar for Josue Estrada

Josue Estrada

Senior Vice President of Marketing and Industry Solutions, Salesforce.org
Josue is Senior Vice President of Marketing and Industry Solutions for Salesforce.org, the social enterprise branch of Salesforce working to make the world's #1 CRM available to and effective for the nonprofit, education, and philanthropy sectors. With Salesforce.org solutions, these sectors can better connect with their communities and do more good. Josue leads c... Read More →
avatar for Asha Sharma

Asha Sharma

Head of Product, Social Good, Facebook
Asha is currently the Head of Product, Social Good at Facebook and a Board Director at Porch.com. Prior, she served as the Chief Operating Officer and early team member of Porch where she was responsible for the company’s finance, operations, product, support, partnerships, growth... Read More →


Thursday May 24, 2018 8:55am - 9:25am CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

9:20am CDT

Brain Break! with Action for Healthy Kids
Thursday May 24, 2018 9:20am - 9:25am CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

9:25am CDT

Transformation Through Tree Planting: Timberland’s Journey From Cause Marketing to Shared Value
Timberland’s Atlanta Mcllwraith gives a first-hand account of the fascinating evolution of their social impact program from planting trees as a donor-dependent, traditional cause marketing effort to the creation of a 3,000 member, self-sustaining Haitian cooperative which has planted more than seven million trees and provided a unique supply chain opportunity for Timberland.

Speakers
avatar for Atlanta Mcllwraith

Atlanta Mcllwraith

Senior Manager, Community Engagement and Communication, Timberland
Atlanta McIlwraith is the senior manager of community engagement and communication at Timberland. She is responsible for managing the company’s award-winning Path of ServiceTM employee volunteer program, strategic values partnerships, community investments and the Global Stewards... Read More →


Thursday May 24, 2018 9:25am - 9:45am CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

9:45am CDT

Networking Break
Thursday May 24, 2018 9:45am - 10:15am CDT
TBA

10:15am CDT

Breakout: Elevating Cause Partnerships: A Corporate Point of View
Based on newly-released research, For Momentum's Mollye Rhea lead an engaging discussion with Cox Automotive’s Michele Blondheim, Mud Pie's Ellen Fruchtman and Planet Fitness' Dineen Boyle about what they really want from you as their nonprofit partner, revealing the most important factors involved in selecting, activating and measuring successful cause partnerships.

Moderators
avatar for Mollye  Rhea

Mollye Rhea

Founder and President, For Momentum
Mollye Rhea founded For Momentum in 2003, when very few agencies specialized in cause marketing. Since then, For Momentum has become one of the leading cause marketing firms in the United States.Mollye’s road to cause marketing began in advertising and diverged when she decided... Read More →

Speakers
avatar for Michele Blondheim

Michele Blondheim

Executive Director, Community Relations, Cox Automotive
Michele Blondheim created the Community Relations Department at Cox Automotive in 2004. Cox Automotive is a leading provider of products and services that span the automotive ecosystem worldwide, with more than 25 brands that together provide end-to-end digital marketing, wholesale... Read More →
avatar for Dineen Boyle

Dineen Boyle

Corporate Social Responsibility Manager, Planet Fitness
Dineen leads Corporate Social Responsibility efforts for Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. The company's mission is to enhance people's lives by providing an... Read More →
avatar for Ellen Fruchtman

Ellen Fruchtman

Director, Public Relations, Mud Pie
Ellen’s background in strategic communication includes her work with the national rebranding of Macy’s stores, the expansion of Ovarian Cycle, an indoor cycling event that raises funds for Ovarian Cancer research and most recently, developing authentic cause marketing initiatives... Read More →


Thursday May 24, 2018 10:15am - 11:15am CDT
Burnham Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

10:15am CDT

Breakout: Partnerships as the Engine for Social Innovation
What are the best ways to infuse innovation and co-creation into partnerships while successfully engaging corporate employees? Join a discussion led by Save the Children’s Kevin McAndrew as Penguin Random House's Melanie Fallon-Houska outlines how co-creating books bolsters literacy in Africa and Accenture Foundation's Jessica Jecmen explains how augmented/virtual reality applications improve employability in Asia.

Moderators
avatar for Kevin McAndrew

Kevin McAndrew

Senior Director, Social Innovation Partnerships, Save the Children
Kevin is the co-founder of Save the Children's Innovation Accelerator and Director of New Partnership Development, focused on identifying partnerships at the leading edge of our mission for children. Kevin works with technical program teams to identify, refine and disseminate innovative... Read More →

Speakers
avatar for Melanie Fallon-Houska

Melanie Fallon-Houska

Director, Corporate Giving, Penguin Random House
Melanie Fallon-Houska is Director, Corporate Giving at Penguin Random House, the world's largest trade book publisher, comprised of nearly 250 imprints and publishing brands on five continents. Melanie oversees the company’s U.S. corporate charitable contributions and in-kind donations... Read More →
avatar for Jessica Jecmen

Jessica Jecmen

Executive Director, Accenture Foundation
Jessica Jecmen currently serves as the Executive Director of the US Accenture Foundation. The Foundation exists to provide funding to enable Accenture communities in support of Accenture's Corporate Citizenship direction, creating a positive sustainable change in people's lives and... Read More →


Thursday May 24, 2018 10:15am - 11:15am CDT
Lincoln

10:15am CDT

Breakout: When Cause Marketing and Peer-to-Peer Worlds Collide
CMN Hospitals’ Chris Perry and Maureen Carlson team up with Love’s Travel Stop’s Kyla Turner to explain how they deepened a nineteen-year relationship by joining Miracle Network Dance Marathon programs with local Love’s employees, generating a 23% YOY increase in event fundraising and with 82% of participants more likely to choose Love’s over competitors.

Speakers
avatar for Maureen Carlson

Maureen Carlson

Co-Founder/Chief Innovation Officer, Catalist
With two decades of corporate CSR, nonprofit executive management and agency leadership experience, Maureen is a veteran in the nonprofit corporate alliance space.Maureen has created best practices in identifying, securing and maximizing corporate alliance partnerships that have ignited... Read More →
avatar for Chris Perry

Chris Perry

Managing Director, Corportate Partners, CMN Hospitals
Chris Perry is the Managing Director, Corporate partners at Children’s Miracle Network (CMN) Hospitals where he has worked for past four years. He responsible for co-managing a $190 million corporate partnership fundraising team that includes Marriott International, Costco, and... Read More →
avatar for Kyla Turner

Kyla Turner

Communications Manager, Love's Travel Stops & Country Stores
Kyla Turner is the communications manager for Love’s Travel Stops & Country Stores. In this role, Kyla oversees company and employee communications, media and public relations, charitable giving and community relations for Love’s, a privately held, family-owned fuel retailer listed... Read More →


Thursday May 24, 2018 10:15am - 11:15am CDT
Madison

11:15am CDT

Exhibit Hall Break
Thursday May 24, 2018 11:15am - 12:00pm CDT
Grand Foyer JW Marriott Chicago 151 W Adams St, Chicago, IL 60603, USA

12:00pm CDT

Halo Awards Luncheon
Join us in honoring the 2018 Halo Award winners emceed by Carol Roth. Several winners share lessons learned in short 'Halo Spotlight' presentations. The breadth and depth of this year's best-in-class programs are sure to leave you inspired!

Moderators
avatar for Carol Roth

Carol Roth

Creator of the Future File Legacy Planning System, Billion-dollar Dealmaker, Business Advisor, New York Times Bestselling Author and TV Host & Personality
Carol Roth is the creator of the Future File® legacy planning system, “recovering” investment banker, billion-dollar dealmaker, investor, entrepreneur, business advisor, national media personality and author of the New York Times bestselling book, The Entrepreneur Equation.Carol... Read More →

Thursday May 24, 2018 12:00pm - 1:30pm CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

1:30pm CDT

Networking Break
Thursday May 24, 2018 1:30pm - 1:45pm CDT
TBA

1:45pm CDT

Halo Breakout: Consumer Engagement
Featuring The Walt Disney Company’s Candace Hodder and Joss Hastings; Flowers Foods’ DanLetchinger; Cornell Lab of Ornithology’s Mary Guthrie; and AdoptaClassroom.org’s Carolyn Abermanand Burlington Stores’ Heather Turetzky, moderated by Engage for Good's Megan Strand.

Thursday May 24, 2018 1:45pm - 2:45pm CDT
Burnham Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

1:45pm CDT

Halo Breakout: Digital/Social
Featuring OKCupid’s Jane Reynolds; Goodwill’s Amy Johnson; and WestJet’s Jennifer Badry, moderated by SelfishGiving's Joe Waters.

Thursday May 24, 2018 1:45pm - 2:45pm CDT
Lincoln

1:45pm CDT

Halo Breakout: Employee Engagement
Featuring Berkshire Bank’s Gary Levante; WestJet’s Brittany Tough and Live Different’s Charles Roberts; PwC’s Eileen Buckley; and Microsoft’s Wanjira Kamwere and MovingWorld’s Mark Horoszowski, moderated by Engage for Good's David Hessekiel.

Thursday May 24, 2018 1:45pm - 2:45pm CDT
Madison

2:45pm CDT

Networking Break
Thursday May 24, 2018 2:45pm - 3:00pm CDT
TBA

3:00pm CDT

Breakout: B​eyond The Photo Op: Engaging Sports In Meaningful Partnerships
Hear trends and innovations in leveraging sports and cause that go beyond one-time activations from Major League Baseball’s Melanie LeGrande, San Francisco Giant’s Sue Peterson and Wintrust Financial's Matt Doubleday  in a conversation moderated by the Sports Impact Leadership Certificate's Alisha Greenberg.

Moderators
avatar for Alisha Greenberg

Alisha Greenberg

Founder and Co-Director, Sports Impact Leadership Certificate (SILC)
Alisha Greenberg is widely recognized as an industry leader with an expert talent for educating & advising those making an impact through sport. As a trusted thought leader and practitioner in the field, organizations often reach out to Alisha for guidance. She has pioneered innovative... Read More →

Speakers
avatar for Matthew Doubleday

Matthew Doubleday

Senior Vice President and Chief Marketing Officer, Wintrust Financial Corporation
Matt is the Senior Vice President and Chief Marketing Officer at Wintrust Financial Corporation (NASDAQ: WTFC). With banking assets of more than $28 billion and more than 150 banking locations in Illinois and Wisconsin, Wintrust is currently the second largest bank group headquartered... Read More →
avatar for Melanie LeGrande

Melanie LeGrande

Vice President of Social Responsibility, Major League Baseball
As the vice president of social responsibility for Major League Baseball, Melanie LeGrande develops and enhances the initiatives that support the league’s position in the community, collaborates with internal departments and key external stakeholders to integrate social and environmental... Read More →
avatar for Sue Petersen

Sue Petersen

Executive Director, San Francisco Giants
Sue Petersen begins her 25th season with the San Francisco Giants, having served as Executive Director of the Giants Community Fund since 1995.  Under Sue’s management, the Fund and its Junior Giants Program have been the recipients of national industry awards such as the Commissioner’s... Read More →


Thursday May 24, 2018 3:00pm - 4:00pm CDT
Jackson

3:00pm CDT

Breakout: Gen Z Has Arrived: Engaging these Passionate and Effective Activists
Gen Zers, who now sit in every classroom from kindergarten through college, have upended the status quo. What does this mean for you and the world of cause marketing? Come to this session to meet 17-year-old Gen Z entrepreneur Jake Skoloda and youth marketing pro Gregg Witt.  You’ll also hear about lesson learned from Allstate Foundation’s Laura Freveletti and No Kid Hungry's Patty Gentry in a conversation moderated by MDR's Bernadette Grey.

Moderators
avatar for Bernadette Grey

Bernadette Grey

Chief Marketing Strategist, MDR
Bernadette Grey is Global Do Good Ambassador for Dun & Bradstreet and Chief Strategy Officer at MDR, the education division of Dun & Bradstreet. A corporate responsibility, nonprofit, and cause marketing practitioner, Bernadette specializes in building school initiatives that engage... Read More →

Speakers
avatar for Laura Freveletti

Laura Freveletti

Senior Program Officer, Allstate Foundation Good Starts Young, Allstate Insurance Company
Laura leads Good Starts Young – The Allstate Foundation’s youth empowerment social impact program. This work integrates strategic philanthropy and corporate responsibility, and includes volunteerism and civic initiatives. Allstate Foundation Good Starts Young provides 5 million... Read More →
avatar for Patty Gentry

Patty Gentry

Senior Manager of Grassroots Advocacy & Youth Engagement, No Kid Hungry
Patty Gentry leads Generation No Kid Hungry – Share Our Strength’s youth engagement platform that creates long-term, meaningful engagement opportunities for young leaders and individuals in the fight to end childhood hunger here in the U.S.  Generation No Kid Hungry provides... Read More →
avatar for Jake Skoloda

Jake Skoloda

President and Co-Founding Partner, Millennial Ad Network, LLC
Jake Skoloda is the President and Co-Founding Partner of the Millennial Ad Network, LLC, a social influencer and media business. Jake is a firm believer that the most effective way to understand Generation-Z is to go straight to the source. Including youth in strategic marketing decisions... Read More →
avatar for Gregg Witt

Gregg Witt

EVP, Youth Marketing, Motivate
Gregg Witt is a youth culture specialist and a senior marketing strategist. Gregg has an uncanny ability to help consumer brands be more relevant with tweens, teens and young adults. He is a proven brand builder, an inspiring speaker, and, in 2016, was named a " top 5 youth marketer... Read More →


Thursday May 24, 2018 3:00pm - 4:00pm CDT
Lincoln

3:00pm CDT

Breakout: Using Tech To Create Big Impact
Experience very different examples demonstrating the power of using technology to achieve the dramatically different: Rajesh Anandan explains UNICEF’s Kid Power division that functions like a technology start-up to get kids moving and give back and Aflac's Kristen Fraser describes the historic introduction of My Special Aflac Duck, an innovative robot duck that provides comfort to children coping with cancer.

Speakers
avatar for Rajesh Anandan

Rajesh Anandan

Co-creator UNICEF Kid Power, Co-founder ULTRA Testing, UNICEF Kid Power
Rajesh Anandan is an intrapreneur, entrepreneur and growth architect. He is the SVP of UNICEF Ventures and co-creator of UNICEF Kid Power, a wearable-for-good named one of TIME’s 25 Best Inventions of 2016 and one of the largest ed-tech programs serving high-need elementary schools... Read More →
avatar for Carol Cone

Carol Cone

CEO, Carol Cone ON PURPOSE (CCOP)
Carol Cone is CEO of Carol Cone ON PURPOSE (CCOP), a 21st century consultancy whose mission is to move social purpose to the center of business and brand strategy. At the core of CCOP is The Purpose Collaborative, a collective of 40+ agencies, boutiques and individuals with deep purpose... Read More →
avatar for Kristen Fraser

Kristen Fraser

Manager, Marketing Public Relations, Aflac
Kristen Fraser is manager of marketing public relations at Aflac – a Fortune 150 company (No. 126) and the nation’s largest provider of supplemental insurance. Her primary responsibilities include overseeing and executing national media relations programs for consumer, producer... Read More →


Thursday May 24, 2018 3:00pm - 4:00pm CDT
Madison

3:00pm CDT

Breakout: “Nudging” Consumer Behavior for Good
How can brands help people turn their good intentions into pro-social actions? Leveraging a treasure trove of award-winning European campaigns, PRS IN VIVO’s Eric Singler will walk you through the process of “nudging for good”, leveraging principles of behavioral economics as practiced by Heineken, Unilever, Procter & Gamble and more.

Speakers
avatar for Scott Young

Scott Young

CEO, London Office, PRS IN VIVO
Scott is the Global CEO of PRS IN VIVO, the world leader in packaging, shopper marketing and new product research.In addition to advising clients, Scott is a frequent speaker at marketing research and design industry conferences and a distinguished faculty member at the Path to Purchase... Read More →


Thursday May 24, 2018 3:00pm - 4:00pm CDT
Burnham Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

4:00pm CDT

Networking Break
Thursday May 24, 2018 4:00pm - 4:15pm CDT
TBA

4:15pm CDT

Diversity and Inclusion Meets CSR
With increasing cries to more fully integrate diversity in everything from advertising messages to the C-suite, hear how companies are more fully integrating their D&I initiatives not only with and for employees but also in partnership with consumers in this discussion with Zillow’s Racquel Russell, Barilla’s Talita Erickson and Spotify's Kerry Steib moderated by the NeuroLeadership Institute’s Khalil Smith.

Moderators
avatar for Khalil Smith

Khalil Smith

Lead, Diversity and Inclusion, NeuroLeadership Institute (formerly with Apple)

Speakers
avatar for Talita Erickson

Talita Erickson

General Counsel, Barilla
Talita Ramos Erickson is currently General Counsel – Americas for Barilla, the world’s largest pasta maker. From 2013 to 2016 she also served as Barilla’s first Global Chief Diversity Officer and led the fast implementation of an extensive diversity and inclusion program.  Before... Read More →
avatar for Racquel Russell

Racquel Russell

VP, Government Relations and Public Affairs, Zillow
Racquel Russell joined Zillow Group in January 2015 to create and lead the company’s government relations, social impact and community engagement functions. In her current capacity and vice president, Racquel oversees Zillow Group's community and civic engagement, housing and economic... Read More →
avatar for Kerry Steib

Kerry Steib

Director of Social Impact, Spotify
As the Director of Social Impact, Kerry Steib uses music to create social change. She builds programs with creative changemakers, awesome nonprofits, and the power of Spotify’s platform.At Spotify, she’s developed I’m With the Banned, to support the free exchange of ideas a... Read More →


Thursday May 24, 2018 4:15pm - 4:35pm CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603

4:35pm CDT

Parting Thoughts and Conference Wrap-Up
EFG President David Hessekiel brings the 2018 event to a close by sharing themes for this year's event.

Speakers
avatar for David Hessekiel

David Hessekiel

President, Engage for Good
Engage for Good President (formerly Cause Marketing Forum) David Hessekiel came to the field of “doing well by doing good” after years of volunteering for good causes and a career in journalism, publishing and consumer marketing.In the months after 9/11, he identified a growing... Read More →


Thursday May 24, 2018 4:35pm - 4:40pm CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603
 
Friday, May 25
 

8:00am CDT

The NonProfit Graduate (303) Course (Separate fees apply)
If your organization has a good solid baseline of corporate partners but you need to take them to the next level by maximizing more opportunity and securing more fundraising, this four-hour intensive class is for you.

This Graduate Course, taught by Catalist's Maureen Carlson and Brittany Hill, will help you build on your foundational success to strategically ignite your current partners and to secure robust, valuable new partners.

What to expect:
  • Get insights from more than 150 corporate CSR executives about what they look for in successful cause partnerships so you can adjust your strategies
  • Learn key formulas, tactics and insights around positioning, selling and reporting value that are proven to increase fundraising by 35%
  • Master the formulas for pitching new and existing partners
  • Hear from cause and corporate guest speakers
  • Hear the latest trends in CSR, POS fundraising, retail evolution, and more.
Join us to take your partnerships from undergrad to graduate level engagement and watch your partnerships and sponsorships soar!

Speakers
avatar for Maureen Carlson

Maureen Carlson

Co-Founder/Chief Innovation Officer, Catalist
With two decades of corporate CSR, nonprofit executive management and agency leadership experience, Maureen is a veteran in the nonprofit corporate alliance space.Maureen has created best practices in identifying, securing and maximizing corporate alliance partnerships that have ignited... Read More →
avatar for Brittany Hill

Brittany Hill

CEO and Co-Founder, Catalist
As a data seeker and trend translator, Brittany specializes in using analytics and innovations to connect companies and causes to do more good in the world. Brittany Hill leads the product and business development efforts at Catalist. As a nonprofit entrepreneur, Brittany is behind... Read More →


Friday May 25, 2018 8:00am - 12:00pm CDT
Madison