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Thursday, May 24 • 3:00pm - 4:00pm
Breakout: “Nudging” Consumer Behavior for Good

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How can brands help people turn their good intentions into pro-social actions? Leveraging a treasure trove of award-winning European campaigns, PRS IN VIVO’s Eric Singler will walk you through the process of “nudging for good”, leveraging principles of behavioral economics as practiced by Heineken, Unilever, Procter & Gamble and more.

Speakers
avatar for Scott Young

Scott Young

CEO, London Office, PRS IN VIVO
Scott is the Global CEO of PRS IN VIVO, the world leader in packaging, shopper marketing and new product research.In addition to advising clients, Scott is a frequent speaker at marketing research and design industry conferences and a distinguished faculty member at the Path to Purchase... Read More →


Thursday May 24, 2018 3:00pm - 4:00pm CDT
Burnham Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603