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Thursday, May 24 • 10:15am - 11:15am
Breakout: Elevating Cause Partnerships: A Corporate Point of View

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Based on newly-released research, For Momentum's Mollye Rhea lead an engaging discussion with Cox Automotive’s Michele Blondheim, Mud Pie's Ellen Fruchtman and Planet Fitness' Dineen Boyle about what they really want from you as their nonprofit partner, revealing the most important factors involved in selecting, activating and measuring successful cause partnerships.

Moderators
avatar for Mollye  Rhea

Mollye Rhea

Founder and President, For Momentum
Mollye Rhea founded For Momentum in 2003, when very few agencies specialized in cause marketing. Since then, For Momentum has become one of the leading cause marketing firms in the United States.Mollye’s road to cause marketing began in advertising and diverged when she decided... Read More →

Speakers
avatar for Michele Blondheim

Michele Blondheim

Executive Director, Community Relations, Cox Automotive
Michele Blondheim created the Community Relations Department at Cox Automotive in 2004. Cox Automotive is a leading provider of products and services that span the automotive ecosystem worldwide, with more than 25 brands that together provide end-to-end digital marketing, wholesale... Read More →
avatar for Dineen Boyle

Dineen Boyle

Corporate Social Responsibility Manager, Planet Fitness
Dineen leads Corporate Social Responsibility efforts for Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. The company's mission is to enhance people's lives by providing an... Read More →
avatar for Ellen Fruchtman

Ellen Fruchtman

Director, Public Relations, Mud Pie
Ellen’s background in strategic communication includes her work with the national rebranding of Macy’s stores, the expansion of Ovarian Cycle, an indoor cycling event that raises funds for Ovarian Cancer research and most recently, developing authentic cause marketing initiatives... Read More →


Thursday May 24, 2018 10:15am - 11:15am CDT
Burnham Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603