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Thursday, May 24 • 9:25am - 9:45am
Transformation Through Tree Planting: Timberland’s Journey From Cause Marketing to Shared Value

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Timberland’s Atlanta Mcllwraith gives a first-hand account of the fascinating evolution of their social impact program from planting trees as a donor-dependent, traditional cause marketing effort to the creation of a 3,000 member, self-sustaining Haitian cooperative which has planted more than seven million trees and provided a unique supply chain opportunity for Timberland.

avatar for Atlanta Mcllwraith

Atlanta Mcllwraith

Senior Manager, Community Engagement and Communication, Timberland
Atlanta McIlwraith is the senior manager of community engagement and communication at Timberland. She is responsible for managing the company’s award-winning Path of ServiceTM employee volunteer program, strategic values partnerships, community investments and the Global Stewards... Read More →

Thursday May 24, 2018 9:25am - 9:45am CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603