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Thursday, May 24 • 3:00pm - 4:00pm
Breakout: Gen Z Has Arrived: Engaging these Passionate and Effective Activists

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Gen Zers, who now sit in every classroom from kindergarten through college, have upended the status quo. What does this mean for you and the world of cause marketing? Come to this session to meet 17-year-old Gen Z entrepreneur Jake Skoloda and youth marketing pro Gregg Witt.  You’ll also hear about lesson learned from Allstate Foundation’s Laura Freveletti and No Kid Hungry's Patty Gentry in a conversation moderated by MDR's Bernadette Grey.

Moderators
avatar for Bernadette Grey

Bernadette Grey

Chief Marketing Strategist, MDR
Bernadette Grey is Global Do Good Ambassador for Dun & Bradstreet and Chief Strategy Officer at MDR, the education division of Dun & Bradstreet. A corporate responsibility, nonprofit, and cause marketing practitioner, Bernadette specializes in building school initiatives that engage... Read More →

Speakers
avatar for Laura Freveletti

Laura Freveletti

Senior Program Officer, Allstate Foundation Good Starts Young, Allstate Insurance Company
Laura leads Good Starts Young – The Allstate Foundation’s youth empowerment social impact program. This work integrates strategic philanthropy and corporate responsibility, and includes volunteerism and civic initiatives. Allstate Foundation Good Starts Young provides 5 million... Read More →
avatar for Patty Gentry

Patty Gentry

Senior Manager of Grassroots Advocacy & Youth Engagement, No Kid Hungry
Patty Gentry leads Generation No Kid Hungry – Share Our Strength’s youth engagement platform that creates long-term, meaningful engagement opportunities for young leaders and individuals in the fight to end childhood hunger here in the U.S.  Generation No Kid Hungry provides... Read More →
avatar for Jake Skoloda

Jake Skoloda

President and Co-Founding Partner, Millennial Ad Network, LLC
Jake Skoloda is the President and Co-Founding Partner of the Millennial Ad Network, LLC, a social influencer and media business. Jake is a firm believer that the most effective way to understand Generation-Z is to go straight to the source. Including youth in strategic marketing decisions... Read More →
avatar for Gregg Witt

Gregg Witt

EVP, Youth Marketing, Motivate
Gregg Witt is a youth culture specialist and a senior marketing strategist. Gregg has an uncanny ability to help consumer brands be more relevant with tweens, teens and young adults. He is a proven brand builder, an inspiring speaker, and, in 2016, was named a " top 5 youth marketer... Read More →


Thursday May 24, 2018 3:00pm - 4:00pm CDT
Lincoln