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Wednesday, May 23 • 1:30pm - 1:50pm
The Power Of Brand Activism

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Brand activism, the new breed of purpose marketing, is the fine art of harnessing passion by empowering your fans to fight on your brand’s behalf. In this session, you’ll witness a lively conversation moderated by ACTIO's Scott Beaudoin with REI's Laura Swapp, The Body Shop's Jayme Jenkins and Bank of America's Sue Burton that showcases bold and creative approaches to tackling these issues that have been proven both strategic and effective in building conversations and brand love.
Moderators
avatar for Scott Beaudoin

Scott Beaudoin

Group President, ACTIO
Scott oversees Fenton’s corporate social responsibility (CSR) and sustainability group,ACTIO working with business to co-create platforms, programs and partnerships that notonly deliver on corporate and brand purpose but also drives business andsocial/environmental impacts.Scott is an award-winning industry veteran with 20+ years of experience in corporatesocial responsibilit... Read More →

Speakers
avatar for Sue Burton

Sue Burton

Senior Vice President, Enterprise Brand Strategy and Programs, Bank of America
At Bank of America, Sue leads strategy for integrating the development of the Bank of America Brand with our signature Environmental and Social Governance initiatives including: Special Olympics, Hunger, Military, the (RED) campaign to end HIV/AIDS in Africa and diversity and inclusion... Read More →
avatar for Jayme Jenkins

Jayme Jenkins

VP Marketing & Corporate Responsibility, The Body Shop Canada
Jayme has held the title of Vice President Marketing & Corporate Responsibility for The Body Shop Canada since 2015. With over a decade in the beauty and personal care industries, she has lived and worked in both Toronto and London, England leading both new product development and... Read More →
avatar for Laura Swapp

Laura Swapp

Director of Next Gen Marketing, REI
Laura Swapp leads REI’s Marketing strategies designed to reach new audiences and change the conversation about what it means to be a purpose-driven brand. She is responsible for developing and overseeing various go-to-market approaches to reach new audiences, with a primary focus... Read More →

Wednesday May 23, 2018 1:30pm - 1:50pm CDT
Grand Ballroom JW Marriott Chicago 151 W Adams St, Chicago, IL 60603
  Keynote

Attendees (147)